Did vinyl sales just hit the proverbial brick wall?


Interesting read here about the state of vinyl. Personally, I had no idea what the percentage of vinyl sales was “merchandise” never to be opened or played.

 

https://tedgioia.substack.com/p/did-the-music-business-just-kill?utm_source=substack&utm_medium=email

128x128wturkey

Rihanna put on a great show at the SB! Who would you rather see, 80 year old Bob Dylan singing Blowing in the Wind? I am a big Dylan fan and I still wouldn't want to see that. It's 2023! Not the 60's or 70's. 

Anyway, I have two nieces under 30 that are both into records, I was in a record store last week and saw a 20 year old, they are far and few between, but they exist. As for records peaking, I would say they are leveling off, the classics will always be worth something. Some of the new stuff will become classics (Taylor Swift for one) and others will be in the cut-out bin.

So...vinyl and cassette sales both grew but the market for physical media overall is shrinking.The vinyl revival has always been niche in the context of overall music consumption. If the figures quoted are accurate, it hasn't hit a brick wall. Just the growth of uptake has slowed.

That's hardly a surprise. It's a very expensive way to reproduce what are now mainly digital files originally. And now that those files are available streamed in their original format - which is increasingly high resolution digital - the usp of vintyl decreases.

As a final negative, vinyl is environmentally unfriendly and the recent state of oil prices will have done nothing to improve pricing of vinyl releases.

Despite all that, sales are still growing.

 

 

 

The issue may be that the LP is being sold as a premium product that is worth a high price. If the market has softened I would think the manufacturers have a lot of room to cut the price, pocketing their profits from the flush times and picking up what lesser profits remaining to be had. If, as I believe, the vinyl market is primarily driven by some listeners' distaste for the digital sound, I think there would always be a hard core to support it. 

@grislybutter , my kids are millennials and grew up listening to everything and the only one interested in a turntable is my son in law. You see hardly any interest in Zoomers. A record store will give you a false impression because you have isolated record buyers from the rest of the population who are obviously not represented in the record store. You'll never find me in a used record store. I have records dating from the late 50's onwards that I purchased new. I have all the old records I need.

@yoyoyaya , sales may be growing for the time being but this is only a snapshot. You have to watch the trend over time. Right now they are growing because old guys like me need something to spend their money on and there is a modest interest in young adults. Both populations will decline over time and take the record sales with them. Zoomers are quite happy locked in a closet with their telephone and computer.