Jim, whenever I post anything associated with my reviews with a link, moderators eliminate it. As a reviewer, supposedly I have vested interest in such activity, even though I am not paid to write and have no affiliation with the products I review.
Finding the company is easy; do a search for "iconoclast cable" and you will see the website. There is one design for the speaker cables, one design for RCA IC, and another for the XLR IC, and one for the power cord. There are no tiers of different geometries and conductor materials with different construction.
For example, on the Iconoclast Cables home page, click on Products, then Speaker Cable, and you will see toward the bottom of the page the "To Order" section. The three levels of cables are all of the same geometry and number of conductors, but vary according to selection from a choice of 3 conductor materials. You can also choose your terminations.
Iconoclast is no-nonsense about cables, offering a highly researched and modeled design, but at 3 price levels based on conductor material. The same principle holds for the interconnects, although to get the optimized L,C, and R measurements for the RCA and XLR cables, they required somewhat different geometries.
I think you are looking for more levels and different cables altogether. Iconoclast is about offering 1 idealized design for each type of cable, but at 3 different price points, determined by conductor material.