Favorite cable brand.

In order of preference from what I have currently:

Inakustik (by far the best)
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Ocellia
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Gabriel Gold

Here are my cable makes and models:
power cords: Shunyata Delta NR and AQ Tornado HC
RCA interconnects: Shunyata Delta mainly. But a do have a longer pair of Kimbers and a pair of AQ Colorados.
SPDIF/coax: Nordost Blue Heaven and Silver Shadow
USB: Shunyata Venom and AQ Carbon soon to be replaced by AQ Diamond
Ethernet: combination of DH Labs Reunion and Supra. A couple of AQ Diamonds on the way.
Speaker cables: Shunyata Delta. But I have a pair of Cardas Clear Lights. For my Benchmark AHB2s when I use them I use my Zu Audio Libtec or Missions because they have a Neutrik NL4 termination at the amp end.

I like harmonic technology and acoustic Zen because they use OCC single crystal wire which has been shown to be the best wire for audio for over 40 years now and their prices are a lot less than audioquest and wireworld which also use OCC single crystal wire. Any company like transparent that uses ofc copper is way behind the eight ball and way overpriced. Remember folks it's just a piece of wire and not very good wire or IFC has 600 Crystal Bears which is little fractures in the wire per foot OCC has no Crystal fractures in 123 m.

I’ve always set my cable priority at OFC cable, proper gauge, low capacitance and great shielding.  Additionally I like my speaker cable to be a little more showy with nice techflex sleeping.  I was introduced to Blue Jeans Cable and have used their LC-1 signal cables exclusively in all my setups.  I don’t even even remember the brand of my speaker cable in my main setup but I know they use Canare 4s11 cable with nice well made connectors and techflex.  In all my other setups I use 14 gauge monoprice speaker cables.  I keep it simple but I feel very good about the choices.

Zu. Very affordable and very well conceived. Sound excellent.