Ice Age Audio Cables Q & A


This is my attempt at making everyone aware of who we are and what we actually do. I’ve noticed ongoing comments and questions in these forums over the years since we’ve been in business, most of them being assumptions and accusations. I’ve seen where some of our customers have made comments in our favor and they are all very much appreciated.

We don’t claim to be “God’s Gift” to the audio industry, and we aren’t saying that our products are the “Very Best”. But we do produce a quality product that shows very positive results at a very competitive price. Our 100.00 cable has out performed well known name brand cables costing 300.00 to 1000.00 over and over again. Not everyone wants to spend 1000’s of dollars on power cords, so we’re offering a quality product that works at a fair price, that’s all.

We not only build cables for retail end users, we also build cables for Equipment Manufacturers and High End Audio/Video Stores. Not just here in the U.S. but in other countries as well.  We offer private label programs and people continue to take advantage of them, so it’s clear that what we’re doing is working. Our local High End Store uses 100% Ice Age Audio products on their main Showroom System, along with all of their custom installs. What does that tell you???

We’re constantly being told that we don’t charge enough. One customer/reseller tried our cables and loved them. He then commented that we made his company look bad because our 100.00 cable sounded better than his 500.00 cable.

It’s a pretty simple concept. We use quality parts, and offer a large selection of products for both audio and video applications. We stock all of the international plugs so we can offer products on a global level. We offer a huge selection of C7, C13-15 Amp and C19-20 Amp IEC cables configured with U.S., Australian, EU Schuko and UK mains. All orders are produced at the time of the order. We stock parts not products, so building something custom is no different than any other order we produce. We offer a color selection so “YOU” the customer can pick what looks best in your system.  We use a Cryogenic Treatment process that is singular to us. The Cryo facility that we use is very well known for their Treatment Process, end results and improved performance. We are the ONLY wire/electronics company that they work with so that gives us an edge on the competition.

We’re here to help you in any way we can, and we’ve been doing that on a global scale for going on 8 years. At this point we have sold 1000’s of cables world wide. We have products throughout Europe, Asia, North and South America along with Australia and New Zealand. We continue our research looking for new products that meet our expectations. This past year we added RCA and XLR Interconnects along with Speaker Cables to our product line.   Both are showing very positive results. We are starting to work on USB A-B cables for 2021, we are currently in the testing stage.  Starting this year we will be offering monthly specials on our website, just an FYI.

I’m going to address an “old post” on Audioasylum. At that time we were new to the industry and still in the learning stages.  His complaints were invalid.  And if I’m correct his issue was with 1 cable only, not all of them.  It didn’t matter what I offered him in my attempt to help with his situation, nothing was acceptable. The best way to describe this particular customer is…when someone calls you and threatens to drive across country to “quote, unquote” KICK MY ASS; their overall mentality becomes self explanatory. He in turn posted negative comments EVERYWHERE. All of these Audio/Video forums have since removed his comments, with the exception of Audioasylum and there’s evidence of that on the web if you only look for it. Audioasylum has refused to remove the post. I’ve reached out too them via email multiple times and even wrote them an actual letter and they’ve never once responded to any of my attempts or communications. Where we’ve experienced ongoing positive reviews since first starting in business, it only takes 1 negative comment to scar you for life. There you have it!!!

If you’d like to read an actual review of our cables, here is a link to a published review from HiFiZine.com

https://www.hifizine.com/2017/02/iceage-audio-power-cables/

We are a legit supplier and will continue to do our best to produce products that people enjoy. As with everyone within this wonderful hobby, we are all looking for our own unique individual sound. We are lucky enough to have experienced a 99% success rate with our products, simply because you can’t make 100% of the people happy.  If anyone has any questions whatsoever, I’m very easy to find. All of my contact information is on our website.   www.iceageaudio.com  Feel free to reach out anytime.

If after reading this you’re only knee jerk reaction is to post something negative, do me a favor, keep your comments to yourself, I’m by no means looking for an argument.

 

 


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I've been using Ice Age Audio power cords for over 5 years in both of my audio systems and I've always been very happy with their products. It's especially helpful to be able to get custom products, such as my REALLY long power cord for my REL subwoofer. Always great value for the money. 

My Ice Age power cords sit alongside my Shunyata cables that cost much more. How much? My Zitron Python retailed for $2,000; my King Cobra sold for $3,500. Not being "Rockefeller" I bought these on resale for "only" $850 and $1,500 respectively. My Ice Age PCs are "cousins."

I know good value, and Ice Age Audio power cords are tremendous value for the money. I got rid of my $700 Shunyata Sidewinders and replaced them with Ice Age power cords, which I prefer.

Most recently, I bought an Ice Age XLR interconnect, which now sits next to my Nordost Valhalla interconnects. (Retail price: $4,500; resale price: $1,500.)

If you can get 75% of the sound quality of a top-quality, unaffordable cable at a small fraction of the cost, then that is the smart purchase. That's why I've been a loyal Ice Age customer for years. 
I'm posting this for a customer at his request.  He is not on any of these forums.

My experience with Ice Age Audio started in the Summer of 2019 as an experimentation to see if Rick's power cords could out do DH Labs' entry level Encore power cords. I requested an 8 ft. C19 Copper Silver 10 AWG power cord for my studio's trustworthy Furman IT-Reference 20 followed by a 2 ft. for my preamplifier and a 4 ft. identical style for my own custom built and heavily tweaked Windows 7 only audio playback PC.

The results were astonishing at first with a thicker low end, smooth as I'd ever heard lower and upper midrange from any cheaper power cord sound and a very pleasing treble. I have since ordered a 15 ft. for my living room's Niagara 1200 and a 3 ft. identical style cord for my Playstation and the results have been superb. Additionally, I was using a JBL soundbar and sub for a few months last year and I had Rick's son assemble two shorter length C7 Silver Silver power cords which both livened up the sound over the JBL stock power cords as well.

For whatever it's worth, and after some very fine tuning of my Sony KDS-60A3000, I am getting beyond astonishing results with not just my living room television system but more pleasing than previously experienced the past 2 years playback in my studio and I have to attribute that a whole lot to Ice Age Audio.

We are in a world of evil extinction currently and Ice Age Audio is the perfect name for an audio company.

I have sent Rick some emails since first hearing his power cords and eventually some additional ones thanking him as kindly as I possibly can for his and his son's work and assembly techniques.

I hope this will continue to be a growing audio company and more and more righteous people will get to experience great sounding playback without the elitist prices.

Long live Ice Age Audio.