Frustrated with Vinly

Definitely flea market records must be cleaned, but it's about vintage vinyl. Same records from private collection or from professional dealers are already cleaned many times. 

But the OP has NEW records, people buying them sealed. 
They are plays fine with very simple cleaning (without any special devices). 

 

A problem with many new records is that they have a poor sleeve, often only paper and many have a lot static, and a carbon brush will not remove the charge.  Other than maybe the Gruv Guard or Zerostat, wet cleaning will get rid of the static charge, and using a better sleeve will help to keep it that way.  Then all that should be required is normal pre-play maintenance.  However, better quality pressing that get better handling and sleeves will be very quiet with no extra work .  Example, the latest Joan Baez album had a decent sleeve, record was clean, no static, and other than quick work with a carbon brush and mobile fidelity brush, played CD quiet.

Believe whatever you like Chakster, it’s all good.

There are plenty of members here who know have experienced exactly the same state of "new records" that I have reported, maybe some others get lucky?
Who knows, just lets all enjoy the music!

I can't tell you how many times I've bought new pressings only to have them sound worse than used records I picked up for a few dollars.  For example, I went through 2 bad (lots of surface noise, cleaning on my VPI didn't help) in  pressings of Norah Jones' Come Away With Me from Analogue Productions before getting one that sounded good.  That was from one of the better sources for high quality vinyl. 

I bought a new Madeleine Peyroux album last night and it came in a plain white sleeve and was covered in paper dust from the sleeve.  It played really nice overall, but had 2 or 3 revolutions of really loud pops.  Buying new is not a guarantee you'll get a nice low noise pressing.  A good cleaning before playing is a good idea.  I always put my records in a poly lined inner sleeve and a vinyl outer sleeve.

To the OP, the better your system - turntable, cartridge, phono pre-amp, etc., the quieter your vinyl will play.  Many of the used records I buy play with virtually no audible noise.  As someone else mentioned, this time of year with the dry air, static electricity can be an issue. 

uberwaltz

... it is simply NOT TRUE that all any NEW record needs is a quick brush with a carbon fiber brush, sorry.

Take a look at any new record under a microscope and I think you would be shocked at the debris you see on a lot of "regular" new records ...

I couldn't agree more, and would only add that with some new records, their dust is easily visible to the naked eye. Records aren't pressed in "clean rooms."