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Turntables hit the mainstream

Just saw an ad in an upscale newspaper that Neiman-Marcus is selling the Shinola turntable for about $2500 or so. It makes me wonder whether they have salespeople trained to explain to a prospective buyer that it’s not a self-contained unit and they’ll need a cartridge, phono preamp and hifi system to make it work. But I do think it’s a good start.  Then again, if they carry Shinola, why not Wilson, Goldmund, etc?   There's a lot of profit in those products and stores like NM attract a weathy crowd.  Seems like a natural pairing.  
chayro
glennewdick's avatar
glennewdick
1,500 posts
 
seems expensive for what you get if you ask me. but does look pretty.
glennewdick's avatar
glennewdick
1,500 posts
 

oh that $3500 Canadian so a lot more out there for that kind of money


timrhu
2,779 posts
 
Which marketing genius came up with the name? Think he works for Schiit?
johnnyb53
3,510 posts
 
Pretty cool. Looks like a Goldring 2x00 series cartridge on it.

johnnyb53
3,510 posts
 
Which marketing genius came up with the name? Think he works for Schiit?

Shinola is a much bigger brand name than just for turntables. I think the idea behind the name is something like, "If you can't tell the difference between us and the other guys, you don't know s#!+ from Shinola."

They definitely place an emphasis on quality. And even though *you* may be able to think of a better turntable deal for $2500, for selling such an item to newbies, I think they've done a good job.
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