Should Manufacturers Post Prices In Ads


You have $1500 to spend for a preamp and you spot a sexy unit advertised in Stereophile. The ad pitch is compelling so you decide to spend the next 15 minutes of your life calling the company or contacting the website to find an authorized dealer. Guess what happens next ? Your dream preamp sells for $15,000 not $1500 and zap you are back here looking for a used classic. If manufactures had the nerve to post prices on their ads they could save the dealer and us a lot of time and trouble. If this has ever happenede to you how did you feel about it ?
stokjoc