Jostler, It is true that people will grow accustomed to certain types of sound over time, but that does not mean that they cannot tell the difference in sound quality before and after a break in in period. Also we are not really talking about the same "people" here. We are mostly talking about a group of somewhat experienced audiophiles, as it would not even be an issue with the majority of consumers. But even an "average Joe or Jane" listening to a component or a cable before, in between and after a break in period would probably notice a difference if asked to pay attention to the quality of sound for a few minutes. I have occasionally asked my wife to compare sound, and for a non- audiophile with little patience for my my audiophile leanings, her observations are keen and are almost always similar to mine. Also, the components I have bought (DVD player, Mini Disc recorder, Reciever) showed no change at all after 10, 100 or 300 hours, but the cables I have bought did show a definite change after a while.