Why Put Up With "Wife Approval Factor"?

During the past few weeks there have been a number of posts regarding finding cables, racks, and other items that wives and girlfriends "approve" of. It would appear that some of these choices have to be made so as not to "disturb" or "change" some type of decorating plan. Or that the choices might "clash" with the existing decor or home layout.
This leads me to question just "how important" audio really is for some of these folks. Or to maybe tweak a few noses the wrong way, ask how henpecked are some of these people? Haven't they made it clear to the wife or girlfriend that audio is a serious long-term interest; not just an expensive way to play background music? Haven't they made it clear that a first rate audio system is every bit as important to them as a nice jewelry item or set of furniture is to the wife or girlfriend?
While I realize that some of us have the luxury of a dedicated listening room; for many of us the family room or
living room is where the bulk of our main audio systems reside. What's wrong with having a nice looking audio set-up
in those rooms? The days of "sitting rooms" where TV screens and audio equipment are hidden is long gone. The only places that type of space exist any longer are in those "decorator" magazines that show the homes of the well-to-do and other decorators.
What are your thoughts?