I always clean new LPs using my Loricraft and AIVS 4-step process. They just sound much better once properly cleaned.
Vinyl pressing/ So Beautiful or so what...
After months of listening to a high bit digital recording of Paul Simons latest I finally got around to buying the album. WOW! There's a bunch more stuff going on in the grooves that I hadn't heard before. Musical nuances, slight chatter and an airiness like your in the room with them. I listened to it back to back and can say without hesitation that it is a masterpiece.