Starting a high-end audio shop... Am I crazy?


In my mid 40's reaching that mid-life crisis, which is not a myth. Many of my friends are leaving good jobs to start all kinds of wacky businesses. I am actually thinking of giving up a $120,000 yr job and starting a high-end audio retail biz - both online and hopefully later on a brick & mortar store. Have 20 years experience in sales and marketing, and/or design of software, electronics, multimedia, video and financial products including a few years in music retail and production.

Who can share their experience, or advice? Is the markup, distribution, etc of high end electronics similar to that of regular electronics? Any sources of info or pointers, tips, horror stories etc are appreciated.
gdoodle

Showing 1 response by cwlondon

Here is a contrarian thought:

As we know them, the world probably does not need another audio store. So the short answer to your question is: you probably are crazy.

But it seems to me that more and more and more and more people want some sort of multi room, home theatre, media servers wireless networks streaming digital music etc.

Simultaneously, there are no strong brands in the eyes of the mass market, other than perhaps Sony, Bose etc.

Amar Bose is worth a few hundred million bucks.

If I were you, and I were really thinking BIG, I would think about presenting all of this technology in a new, exciting context and/or building a brand for people who CAN AFFORD IT.

NOT for audiophiles who are too smart, too fickle, and less likely to pay high margins to someone who in their opinion probably knows less than they do.

So to set up shop trying to convince people to listen to music and buy geeked out high end equipment? Hmmmmm.....that one might not impress the business schools.

But certainly, there is a way to get rich and have fun selling consumer electronics but I would start by thinking "out of the box"

Best of luck.