sme 3009 low volume

I've tried it on an old pioneer elite vsx-91 that had a phono gain knob, and had it turned all the way up...now it is hooked up to a new elite vsx-94txh with a designated phono input, the new cartridge is a shure M97XE. hope this helps, also I hooked up a different turntable a sanyo I believe and it sounded fine...T hanks

Denon shell un known model I purchased this at an estate sale--I'll order new wiring, would you recommend upgrading the output connection to rca as well? Thanks very much!