To be totally candid price is not an issue in this range of esoteric audio products. While I was in Colorado had the opportunity to visit Boulder Amplifiers in Boulder,Colorado est.,1984 as well as Innersound in Boulder,Colorado est.,1996 and Jeff Rowland in Colorado Springs, Colorado, est.,1985. These companies produce some of the most estoeric audio components with prices to match and all have a limited dealer network and supply review samples to audio press journals such as TAS and Stereophile and some others as well as attend CES shows. And in many instances was allowed to take some gear home to audition with no more than a copy of my drivers license on hand to verify who I was.
These companies support internet sales where a dealer for that product is not present. But pricing remains constant be it dealer based or internet driven.
There is only one company that is totally internet driven that I have bought from. That was AV123 located in Broomfield, Colorado, of which I was able to visit prior to purchase.
There is no shortcut to success in this endeavour, all routes should be explored. And yes, one must press the flesh. The internet is a great marketing tool, but should not be totally relied upon as a sole sales and marketing generator, but in conjunction with traditional marketing venues.
At this point in time the road will be long and winding with the obvious pitfalls along the way. All companies take a page out of the competition, such as the current commercial "What Would------Do?" In my view Morrow Audio needs to rethink thier current marketing ploy if any success is to be hoped for.
However my best to Morrow Audio and may good fortune come your way.
These companies support internet sales where a dealer for that product is not present. But pricing remains constant be it dealer based or internet driven.
There is only one company that is totally internet driven that I have bought from. That was AV123 located in Broomfield, Colorado, of which I was able to visit prior to purchase.
There is no shortcut to success in this endeavour, all routes should be explored. And yes, one must press the flesh. The internet is a great marketing tool, but should not be totally relied upon as a sole sales and marketing generator, but in conjunction with traditional marketing venues.
At this point in time the road will be long and winding with the obvious pitfalls along the way. All companies take a page out of the competition, such as the current commercial "What Would------Do?" In my view Morrow Audio needs to rethink thier current marketing ploy if any success is to be hoped for.
However my best to Morrow Audio and may good fortune come your way.

