Recommendation for an audiophile speaker cord that is not "bright"?

For your consideration, from almost twenty years ago:

Under FAQs on the Nordost website, they say the following:

"Question:
Are the cables directional?
Answer:
Nordost cables are not directional when they are manufactured. However once they have been used for 70 to 80 hours in one direction they will sound better when they are hooked up and used in the original direction of break in.”

A question: obviously shielded cables are directional but that’s a separate issue from the directionality of wire. Which is worse - the inherent directionality of wire OR the directionality of the shielding? Shouldn’t they both be controlled during manufacture, you know, like Audioquest does? I hate to judge before all the facts are in but it appears Nordost dismisses or ignores wire directionality. That explains why Nordost cables sound too bright in many systems.

Let’s see. I’m betting Nordost doesn’t believe in honoring the inherent directionality of wire. That means that just by chance 50% of the time Nordost cables will be connected backwards. Thus, 50% of the time they will sound too bright. Hel-loo! Case closed! 

Ah, bromance is in the air today. 💕 

Oh, geez, this is starting to look like that last know it all dude. He would also say no one else understands. Are they the same person? Are they both Ethan? 👯‍♂️

Since cables are inherently “bright” and irritating in the wrong direction can we please write off the Nordost “brightness” as simply the 50% of those who tried them having them in the wrong direction. Is that too much to ask?

I saw an answer to my question. Then a complete reversal. I cannot award any prizes that way. 

So far no one has given me the answer to my question, the question being what is the audio signal in wires and cables? Is it an electromagnetic wave? Is it a waveform? Is it electrons? Is it charge? Is it current? Is it voltage? The power? A free set of 3 brand new Flying Saucers with Afterburners 🛸 🛸 🛸 for Windows to the best answer. First best answer wins. The clock is ticking.

Toole was great in Lawrence of Arabia.

Not Ethan?

When cables are in the wrong direction 🔜 guess what? They sound....wait for it....bright! Hel-loo!

ruraltraumasurgeon
My system is great!

>>>>>That’s what everyone says. Think how much better your system would be with some high end speaker cables. Ironically Nordost actually doesn’t believe in directionality. They think cables break in correctly no matter which way you orient them. Can you believe it? I guess Nordost never got the memo. 😛

Note to self: They were right! It is like shooting fish in a barrel. 🐠🐟🐠

I realize I will probably get a lot of heat for saying this but it’s Christmas time so what the hell. The primary reasons cables sound bright can be placed right at the doorsteps of (1) they aren’t broken in yet, (2) they’re in the wrong direction and (3) it’s something else in the system that’s producing bright sound.