I bought once "Brand New in a Box" GPS on Ebay. Box was torn in many places and scotch-taped. Receiver was dead. Seller told me that it is in fact new and it is in the box. He never claimed that it works (he has no way of knowing) or that box is new. I left him bad feedback.
"Brand New"...I don't think so
What's up with the ads that say in the title "Brand New" and then proceed to show the item on top of the box, obviously opened. Often times it will say only opened to test, or only used a week before I bought another higher priced whatever...etc.
IMO "New" means just that, never opened and especially never hooked up.
IMO "New" means just that, never opened and especially never hooked up.