Well I suppose that you hold dealers in a higher regard than I do Zd542. Sure, there may be a dealer who just loves what he's doing (like looking for a hooker with a heart of gold I suppose),but from my personal experiences, it's all about the Benjamins.
I do not hold audio dealers in any loftier standards than any other salesman, car sales, boat sales, jewelery sales, ski sales, etc. Yes, they all have their brands, but for the most part, they are looking for the brand that best feeds their personal lifestyle. Nothing wrong with that, I think most folks look to maximize their income, whether they are in sales, or any other field.
Even if you find a audio dealer who is not in it for the money, but truly just sells what they think is best, what they think sounds good may not correlate with what I think sounds good.
I do agree that the most important thing is to be an informed consumer. Don't let ANYBODY tell you what sounds best to you, be it dealer, manufacturer, reviewer, etc.
The proof is in the listening.