Its called a rip off, plain and simple. Who in their right state of mind would pay that much for a speaker, let alone a driver. With all the cheaper and better looking options available, you have a choice. They price them high because some will buy the hype and pay. Why would they lower the price to reflect what you are actually getting when some are paying the asking price? Ugh....they are not using drivers made from another planet or universe. They do not know things that others do not know about. Personally, their speakers look awful in any setting. Their are others like them, all ugly and overpriced boxes.
