The less evidence there is for a given position, the more bluster you will encounter among its defenders. I have yet to see controlled tests that yield a strictly audible difference between heavy gauge cables, let alone directionality. Here are two cites. The second test suggests some differentiation between zip cord and higher quality cable, but look carefully what was preferred, and by whom, for a laugh.
http://www.aes-media.org/sections/pnw/pnwrecaps/2000/lampen/
https://www.stereophile.com/content/minnesota-audio-society-conducts-cable-comparison-tests-0
We should keep our minds open to new evidence, but do not be cowed by "if you can't hear it get out of the pool" assertions, those are just obnoxious bluster (by a cable vendor, no less). Extraordinary claims require evidence. Ask for it.
http://www.aes-media.org/sections/pnw/pnwrecaps/2000/lampen/
https://www.stereophile.com/content/minnesota-audio-society-conducts-cable-comparison-tests-0
We should keep our minds open to new evidence, but do not be cowed by "if you can't hear it get out of the pool" assertions, those are just obnoxious bluster (by a cable vendor, no less). Extraordinary claims require evidence. Ask for it.