I agree with one of the comments- McIntosh is most likely the one brand name within the stable that has the most recognition outside of the sphere of audiophiles. So they now have place in Soho. Call it World of McIntosh and you'll get traffic through the store, more so than call it Wadia World or Fine Sounds.
If is leveraging the most well known brand name and from a marketing point of view, a solid move.
What do the other companies under the umbrella think? If it moves product they should be delighted.
If is leveraging the most well known brand name and from a marketing point of view, a solid move.
What do the other companies under the umbrella think? If it moves product they should be delighted.