2. amps-preamps
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has BAT priced itself out of the market?


I'm a big fan of BAT equipment and have used and loved their equipment over the years. My concern is that with the introduction of their REX series they may have lost their position in the "sweet spot" for most realistic and accessible products. I owned VK60 at $4500 which was reasonable for performance/ fit and finish. Now new REX amps goin for $40k and are basically same 60w-75w amps with enhanced driver tubes and upgraded capacitors. The appeal of BAT to me was always the look and sound of the product. It seems with the introduction of REX the looks have changed slightly, the sound has improved relatively but the price has increased ASTRONOMICALY!!!?? Also, not seeing their products showcased at as many high end shows anymore?? Does anyone else feel the same??
wwchange

Showing 2 responses by schubert

schubert
7,386 posts
 
Just so Photon.
Reminds me of Mercedes-Benz, when they first began selling cars in USA they sold them at what they were priced in Germany.Sold very few, only people who knew the brand were GI's who'd been in Germany and who thought they were just taxis.
Pulled out of US market and came back few years later and priced them at twice what they sold for in Germany and the rest is history.
schubert
7,386 posts
 
In the USA there is little supply and demand pricing in general, from real estate to food its a what the market will bear economy.
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