For those who know audio and build their systems properly, they need to realize that this Tru-Fi stuff is 100% marketing. Nearly every dealer I know will listen to tons of gear on a consistent basis to make sure they know what sounds best as a system.
As these threads aren't trying to be commercials, all I need to say is that my WT's are so new that they aren't even close to being burned in. I'm in amazement as I listen to them. I've had so many top cables as I've stated and nothing is even close. Even my wife commented this morning on how amazing these are. I didn't tell her I installed new cables yesterday, but she noticed right away. She started using terms like better definition, bass=deeper with more snap. She just sat and listened with me for a spell. I then told her what the difference was and she was amazed. I hide all my cables with silk plants etc.., so there was no way she noticed the new ones.
I've spoken to Garth at length about his measurements etc.., but we still need to listen to see what sounds best to us as we all hear differently.