A blood oath among Audiogonistas


If all of us, without exception, swear to each other and sign here in blood (virtually, of course) that we will never, ever, under any circumstance, buy anything from those who post in all caps, maybe they'll stop.

This will require commitment and sacrifice. When the ones who post in all caps begin to get desperate they will begin to lower their prices and we'll be sorely tempted to abandon the cause, But we can't give in, we have to be strong and see this through together. You're either with us or you're against us.

If you suspect that a post is going to be in all caps, don't even click on the headline. If you can't help reading the ad and the price seems too good to pass up, console yourself in the thought that you're making a small financial sacrifice so that someday there will be a world where your children won't have to read posts in all caps.

It will be worth it in the end.
128x128sfar

Showing 2 responses by sfar

Rosstaman

I apologize if you were offended by my original post. It was intended to be humorous, and most people seem to have taken it that way, but it did have a serious point, as well.

Writing in all caps has two immediate effects and both of them are bad for the poster.

It has the effect of making a reader feel as if he or she is being yelled at, not a great way to start a transaction, and it makes the post a lot harder to read.

The form of human writing has taken a few thousand years to evolve but it's now reasonably efficient. Capital letters have a specific function. To use a musical analogy, they contribute to the rhythm of meaning the way percussion marks the rhythm of a musical passage. When every letter is capitalized, there is no rhythm and the meaning is obscured.

Again, sorry if anyone was offended. I may have gotten that critical ratio of caffeine to ibuprofen a little off yesterday morning and not been as sensitive as I might have been.
An interesting note on this from a New York Times article this morning on why Google uses only text ads, "...'the bit rate on text is very fast.' Anything that gets in the way of speed-reading must go. Google does not permit advertisers to use all-capital letters. (Studies have shown we read those 30 percent slower than properly capitalized words.)"