Has anybody heard the new Audio Research LS 27?

05-06-11: Onhwy61
Companies can stay competitive in an open market by satisfying pre-existing customer demands and needs.

How if not offering new products? Give me an example.

Apparently some people don't understand the function of marketing/advertising.

Yep, I TOTALLY AGREE

05-06-11: Onhwy61
I find it hard to understand how in an industry where resale value is becoming increasingly more important that a company would seriously undermine or disregard the investment their customers have made in their products.
Onhwy61 (System | Threads | Answers | This Thread)

05-07-11: Tubegroover
Efner, this isn't about capitalism it is about ARC's perceived marketing model and how some see it. Your comment about ARC's new offerings effecting resale values and ARC not caring, I'm not too sure they don't care. If the resale value plummets on older products when new ones come out after a period of time folks may come to a conclusion that ARC doesn't offer the best value for the prices they charge. Obviously this doesn't seem to be the case as there always seem to be a demand for their used products for folks unable or unwilling to pay for new.

Resale value is driven by supply in demand. Demand is driven by the customers that can't afford or want to pay for a new unit. The only control ARC has is to build a highly desireable product that will generate demand and a very robust used market.

For a company to stay in business, they have to release new products periodically to generate revenue and interest. I bet a LS28, LS29 ... are already in the product release queue. They count on and expect a portion of the customer segment to upgrade to the new releases. It doesn't make business sense to incorporate everything in one release if they want to stay in business.

It doesn't make business sense to incorporate everything in one release if they want to stay in business.

Interesting. Then I am not getting the state of the art with each new product. I am getting the state of the marketing game. No thanks.

Interesting. Then I am not getting the state of the art with each new product. I am getting the state of the marketing game. No thanks.
Jafox (Reviews | Threads | Answers | This Thread)

It's YOUR purchasing decision. There is NO penalty in NOT making the purchase unless they nationalized the audio industry like health care.

The point is a company will never say this is the best we can and will do and all future business is to ONLY support existing customers.

Bottom line kind of a Cavaet Emptor, buyer "be aware" as some past ARC customers here have become. I hear you Knghifi and agree. This isn't to say that at some point in the future I wouldn't purchase a new ARC product if I felt it offered what I was looking for at a price I could afford to pay. But I think you hit the nail on the head with

"It's YOUR purchasing decision. There is NO penalty in NOT making the purchase unless they nationalized the audio industry like health care"

except the health care part. Some things really grate on us heh? But this isn't about health care it is about audio so maybe we should keep things on point and not get off track with such polarizing subjects interjected in this discussion with no clear point. It seems we're having a difficult time enough with this simple little issue of a small company and their marketing practices.