VPI Direct Drive Turntable


I received a copy of the new Music Direct catalog today and saw the new VPI Classic Direct Drive turntable listed at $30,000. It looks virtually indistinguishable from the Classic 3 with the new 3-D tonearm save for three speed buttons in place of the pulley and the rubber belt. The description on the MD website is rather scant, and certainly does not give enough information to explain what makes this turntable $25K more expensive than the belt drive Classic line. The VPI website makes no mention of the new flagship product at all.

Does anyone have any information on this new megabuck VPI table?
actusreus
Hiho, I understand your point. However I feel that unless VPI changes the look (which means the whole platform), calling it VPI Direct Drive, the sceptics will still not be satisfied and said that it looks like a Classic, a Classic in disguise etc etc. Either way, VPI can't win so might as well being up front. Those that are satisfied will be satisfied either way, those that are not, omitting or not omitting Classic moniker is unlikely to make a difference, I would think.

I wonder, since VPI make this new built in mini automatic SDS-like controller into their new Travellers table, does the DD has something similar built in so there is no need for speed controller?
The Classic line looks butt ugly to me. IMO

Why model a 30K turntable after that?

Peter, if VPI expects to only sell a few, why bother making the DD at all?
Don, you could ask the same question to other companies like Magico with their Q7 and Ultimate or Clearaudio with their Statement turntable. They do it because it is possible, it makes a statement, it helps with marketing, it helps them learn new ideas and develop future product, and because there are a few enthusiasts who want them and can afford them.
I am curious how many Clearaudio Statements are sold? Even the less expensive but still in the $30,000 + and up turntable, Wave Kinetic NVS, TW Black Knight, Basis Work of Art, Techdas etc etc What is successful sale at this price point, 10, 50, 100, 300, 1000?

I doubt there is one turntable that is universally praise for its look at any price point. Personally I find Clearaudio Statement, Techdas and Continuum among the uglier tables but some people really like their looks. To each his/her own. I rather like the understated look of Classic 3 but have not seen the DD in person yet. Some tables like TW Black Knight looks rather blah in picture but rather stunning looking in person. DD in rosewood is a looker at least in picture as well!
PS, regarding retooling, even if VPI outsource all the parts, if VPI comes up with a new platform, someone somewhere will most likely have to do some retooling and the cost will be passed along to VPI in the end. I doubt VPI uses only off the shelf parts in their turntables.