It is never by accident that somebody mentions a product by name...... More often than not the marketing people use the information to their best advantage. You may never see what they do but within the industry that information is used to promote their product. At dealer meetings,at trade shows, on road trips, etc. they use that information and they pass it along to dealers who use it to promote their products to the end user. Eggleston probably put their products into that studio at pennies on the dollar, just like Transparent did. That's what makes the world go 'round. Not saying that the products don't have quality - they certainely do. But a deal is always cut and the marketing people know that they can count on the studio (or producer or whomever) to mention their names at strategic times. And the deal is usually implied, not implicit. Just think if you were in that position - some company came into your studio, you were updating older equipment, and they offered incredible deals to displace a competing product. You agreed that their product was as good (not necessarily better) as the older brand name product - or if you were building a new studio and you got deals on everything you could to keep your costs low without compromising quality - not necessarily making better sound but making equivalent sound on a lower budget. If you were a good businessman you would do the same thing. But what goes around comes around. Quid Pro Quo. Ain't the cable that makes the recording - it's the producer/engineer team plus the budget the record company gives them to work with. And the sophistication of their software. It is just business and profit margin. Nothing else.
