I can compare them to a few other shops and they definitely come out on top. I did not like that they discouraged me from coming over to listen to an amp before buying it but they were honest about it ("we are busy, no one will be here to assist you") so it feels more like an online shop.
They are not pushy, very transparent, generous return policy, impressive selection.
They are not very friendly, no one like Kat anymore but not rude either. Just professional and helpful which is better than friendly and clueless.
They are also not on the cheap side, which is a disadvantage when you are an online shop.

