I used to believe cables and power conditioning etc did not matter. Then I built a fully treated properly calibrated studio with full treatment (clouds, diffusers, giant first reflections, giant chunk bass traps in a properly sized room with 10’ ceilings) and reluctantly did some demos with a local hifi store owner.
Biggest surprise was USB cabling making a significant difference. All 1s and 0s right? Come visit my studio and you will hear every single cable change. Interconnects are very subtle to me but otherwise they are subtle to minor to pretty significant with each change. Proper power conditioning was the other thing (Gemini 8 from Shunyata and also tried a Hydra Sigma that was even better) Shunyata and Cardas made a super skeptic into a believer.

