LG vs. Sony 65” OLED

I have the rare WAF with TVs - must be Sony. our 65" Sony OLED from several years ago is fantastic. My only contribution will be brightness/glare is a real thing. Don't discount it entirely if it'll be in an area with lots of natural light like ours is. I find myself pulling the shades more than I'd like during daytime sporting events, but I think the newer models deal with this better.

A few years ago I kept reading that micro-led would be the next big tv technology breakthrough surpassing OLED in image quality and with no burn-in issues. I wonder if that's still coming? The articles I read back then suggested it would start appearing about now but I never see anything about it anymore.

Thanks for all the great thoughts/feedback.  Honestly don’t see going wrong either way and it was really a bit of a coin toss, but ultimately I went with the Sony for its marginally better upscaling, sound, motion, flesh tones, and glare properties.  Plus, my girlfriend has an LG and I’m not thrilled with their OS/layout and there’s an annoying lag with punching in channels — not a huge deal and not sure that’d be the case with this model, but it was a consideration.  Anyway, thanks again for all the valuable thoughts/info!

I read most of these comments. Really surprised no one is mentioning Samsung. I'm pretty sure they sell more tv's than Panasonic , LG and Sony combined. They are not less expensive so there must be other reasons. I've read the other 3 all use the LG panel so likely the picture quality is quite simular. I replaced by old Samsung with the curved screen last year it was 9 years old and had thousands of hours on it with no problems. I purchased the Samsung QLED 65" series 8 the series 9 was $200 more and I could not tell the difference. Costco is where to get a t.v. They double the warranty and for another $100 bucks they add another 5 years on top of that for a total of 7 years warranty parts and labor. Free delivery and set up and haul away too if you need it and of course the prices are very competitive. They should pay me for the advertisement. Cost with tax and extra warranty was about $1500. Samsung has the brightest picture for me and no glare. Software easy to navigate. I bought a new 43" LG for the bedroom because the local best buy had them on sale. The picture's o.k. but the thing is a pain to navigate with this arrow that moves around by using the remote , I don't like it at all. Also it will not hook up with MLB TV like the Samsung w/o a provider.which I do not need , I have about 1200 internet stations plus Netflix and Paramount+. All are either in 1080P or 1080I or 4K resolution. The old movies are all remastered digitally frame at a time and look like they were just made yesterday. I use the eARC HDMI port for surround receiver A Pioneer Dolby Atmos 9.1. Also have an Samsung Atmos sound bar with subwoofer hooked up with an optical cable and an amplified splitter so the other port goes to my McIntosh MA 7900 receiver. Those Utube videos at 200 WPC are amazing the new AI ones have amazing sound quality , sounds like 24 bit. I have 2 friends with newer Sony tv's and both have had software problems btw.

I read most of these comments. Really surprised no one is mentioning Samsung. I'm pretty sure they sell more tv's than Panasonic , LG and Sony combined. 

@zx10 I had a friend who worked for Best Buy a few years ago and told me they saw a lot of problems with Samsung TVs relative to Sony and LG, and I had a Samsung fail on me after only a couple years that left a bad taste in my mouth and why I didn’t even consider them, but I know they have many happy customers as well.  I initially was going to go with LG OLED not only for picture quality but also for their high reliability ratings but went with the Sony for the reasons I stated above and really hope I don’t regret that choice.