@devinplombier
I believe it is far more difficult to manufacture the cartridges! I have a highly magnified photograph of mine, and the precision is phenomenal. What I originally thought were the shading plates are the optical sensors (the giveaway is a solder joint on each). The actual shading plates are incredibly close to the sensors, and so thin as to appear translucent, or maybe it is beryllium shine. They only have to block infrared.
Anyway, I can give some first impressions from my first two days with this cartridge, and they confirm any expectation bias I might have had 
Low bass is phenomenal, especially very low organ notes, which are particularly obvious in quiet passages.
Quiet passages are really, really quiet. The delicacy of the music shines though
Surface imperfections are mitigated, to the extent that records I got my money back on as unplayable have become useable and even pleasurable. Seems that clicks, pops and scratches cause bigger changes in velocity than in position 
Fierce passages seem fiercer maybe because there is just so much detail. Love ’em.
I have my SoulNote Equalizer set so I can switch to a MM cartridge on my Garrard with the press of a button, and a 5-second mute. I have no doubt that the SoulNote is a far more detailed phono stage than my entry-level Krell pre-amp, even for MM.
With the DS Audio cartridge, the combination is stunning to my ears. I suspect without any proof at all that the SoulNote outshines DS Audio Equalizers at the price point. They have to, really, or there would be no point competing
. They have either got to be cheaper, or better, or both.
All the usual caveats. The cartridge is not broken in and neither is the SoulNote. My balanced cables are cheap 6-m microphone cables. I am not a dedicated audiophile, I just love a small selection of classical music. I have not connected my oscilloscope, nor done any other measurements.