Like most responders here, I clean all my records ultrasonically before first play, whether brand new or secondhand. The original inner sleeves get replaced with anti-static sleeves from Nagaoka.
If a brand-new record has more than two successive clicks from a scratch, I let Presto Classical know about it. (I buy almost all my new records on-line from Presto in the UK). They ask for a photograph, and send a new copy free-of-charge while asking me to destroy the old copy after the new one arrives.
Sometimes the damage is highly visible (for example, on Decca records after they introduced glossy inner liners with pictures and ridged joins) but to me, most offensive scratches are invisible. I just send a photo anyway!

