How do I choose a tonearm cable?

Here’s how I approach it. First and foremost, set your budget. Sky is the limit so it’s better to have a guideline to narrow things down. 

Next is to set a strategy: 

1. Best you can find from a reputable company on the used market. 
2. Something recommended from a friend that you’ve heard used in a system you like. 
3. If your TT manufacturer uses a specific cable, consider going with that brand for continuity. Ex: Mofi uses Cardas. VPI often uses Nordost. 
4. Stick with the cables in your system if you already like them. 
 

Once you have a budget set and pick one of those strategies it narrows the field pretty significantly and should give you confidence moving forward. 

If 12 or 10 gauge wire is good for speaker wire, it’s good for any connection. Of course, no matter the wire, there’s no objective difference in the sound. 

I have found out exactly what elliottbnewcombjr has said with cables. I learned the hard way in the past. The end goal to find the lowest possible capacitance cable as a phono cable you can and have your phono preamp make the adjustments to load and capacitance that your cart requires. 

I finally settled on Blue Jeans Cable LC-2 cable for $80. They put on really good interconnects and rejects EMI very good.  

https://www.bluejeanscable.com/store/audio/index.htm

If sound quality is important to you, then you might want to consider Nordost Heimdall, or one of the higher level Nordost cables.  The Hana ML cartridge is good, and you will want a cable that's good enough to make it shine.

@patrickalston 

"I want to get this tonearm cable figured out.  As it stands, I have a Blue Jean Cable cable coming off my Feickert Volare 25 with Hana ML and Auris 10 tonearm but I don’t know if the BJC is good, bad or otherwise.  I highly suspect that I can do better.

Looking for advice.  Thoughts?"

As you’ll see, the following originate from a manufacturer that actually has some cred regarding the subject and they won’t break the bank. I’m not sure if your Auris requires a straight or right-angled DIN but they provide both options. I’ve considered replacing the stock cable on my Luxman with their straight version. I think my Hana ML in the current configuration is still awesome by the way.

https://ortofon.us/products/6nx-tsw-1010-l-rca-5p-l-shaped

https://ortofon.us/products/6nx-tsw-1010-rca-5p