Veritas Cables a new brand that I found


Always been a big fan of smaller cable makers. I've had great luck in my system with brands like Audio Art, Cabledyne (RIP), Audio Sensibility, and Triode Wire Labs. These and others I'm surely forgetting seem to offer so much bang for the buck compared to the more mainstream brands. Not exactly cheap but usually a great value for what you get. It's noteworthy that most of these are most easily found by cruising Audiogon, US Audio Mart, Audiocircle, etc and if you only ever read Stereophile/TAS you'll probably never be exposed to all these great options. 

As with most people around here I've also had my fair share of Audioquest, Kimber, Shunyata, Cardas, Wireworld, MIT, and the rest of the big names. Some of those were very enjoyable but I have a hard time when I think about how big their marketing budgets are. And when my local dealer will always give me a deal for a very substantial discount, it makes me realize how inflated the regular pricing is. Not to mention I notice that many of these don't really get good until you move fairly high up the line, with their entry and mid priced options often being pretty uninspiring.

A few weeks ago I was browsing the various classifieds as I often do and stumbled across a name that was new to me. Turns out that's because they are new, period. Veritas Cables calls themselves a boutique hifi cable company specializing in small batch creations. That sounds reminiscent of early Black Cat Cable which they actually reference as an inspiration. This immediately caught my attention as I used to work with Chris Sommovigo at one point and loved his approach to building cables. The company had 3 items listed at the time: RCA interconnects, a power cable, and an ethernet cable. I liked what I saw but was actually in the market for an XLR interconnect, so I checked out their website (still under construction) which indicated more cables were coming soon. I figured it was worth an email inquiry to see what the time frame might be. 

I got a quick response stating that they had just completed a batch of XLR cables and while most were spoken for via local word of mouth sales, they did have one extra set they could sell me. The price was well within my target and actually much more affordable than the others I had been looking at (Audio Art Copper Cryo, Morrow Audio MA6,  Silnote Anniversary being the main contenders). So I took a chance on it, although with their in home trial terms it wasn't a huge gamble. They sent over an invoice with paypal and due to Veritas being in California like me the cable arrived very quickly.

When the company told me they don't use any fancy packaging, they weren't kidding. It was more like buying a second hand cable off a forum with no original packaging. But I've never cared about any of that stuff and would rather have that money go towards the actual product. In that sense I was not disappointed. Veritas calls this their Magnus cable and it shares design cues with the rest of their line I had seen listed on USAmart and the Veritas website. Specifically that means the use of a metallic silver braided jacket instead of the usual plastic or fabric sleeving most other cables have. This is the same approach used by Ed Bowman with his Cabledyne brand which I miss dearly. Back in the day my entire system was Cabledyne Reference Silver, then upgraded to their Vanguard line and was happy with that for quite a while. So I am very pleased to reintroduce a similar looking cable. That said the Veritas Magnus is somewhat thicker yet more flexible than the Cabledyne models which makes it easier to deal with.

Veritas doesn't come right out and list exactly what the internal composition is on their designs. When I asked directly they were happy to answer so it's not a complete secret, but I guess more of a marketing choice. Discussing this with them also reminded me of chatting with Ed Bowman, where there is clearly a lot of knowledge but also a desire to simplify things for a dumb end user like me. I tend to agree with their philosophy that says silver doesn't always have to sound bright and copper isn't always warm. Designers can do a lot based on geometry and purity and shielding and a dozen other factors to where a silver cable might actually be warmer and smoother than a copper cable. Or a copper cable might be more focused on speed and treble extension. Honestly I don't care as much about the specifics as I do about the end result, just give me an excellent performing cable no matter what it's made of. 

In any case to my eyes the Veritas Magnus looks every bit as well made as the other options I had been considering. Those range from $630 for the Audio Art, to $1250 for the Morrow, to $1500 for the Silnote, all for 1.5m XLR versions just to give you a general idea. Meanwhile the Magnus was $389 which is almost what I would call entry level territory with the price of cables being what it is these days. 

 So far I've been using the Magnus to connect my Eversolo DMP-A8 to a variety of tube and SS headphone amplifiers in the $2-5k range, then feeding the amazing Raal Requisite CA-1a ribbon headphones via the Raal transformer box. It's a pretty simple system and this is the only interconnect involved, making it easier to spot the contributions versus a system with separate transport, DAC, preamp, and amplifier and of course cables running between each of them.

The sound I heard was shockingly open, clean, detailed, and smooth. Huge staging with impressive depth and even height on the right recordings. Very convincing tone on violins, guitars, and vocals both male and female. The Raal headphones are pretty ruthless and reveal all sorts of upstream shortcomings, but I got the feeling I was bouncing up against the limits of the DMP-A8 D/A conversion rather than the cable/amp/headphones. I'll test this out soon when I switch to my bigger system with a better/more expensive DAC, and I'll report my findings when I have some thoughts on that.

Checking my cable collection for things with a vaguely similar price as the Magnus. I rounded up a Harmonic Tech Truth Link, Analysis Plus Copper Micro, Anticables 3.1, and Moon Audio Black Dragon, all of which sold for somewhere in the sub $500 space (I think) at some point in the last decade. It was no contest, the Veritas Magnus outclassed them all by a significant margin. These are all decent cables with something to offer which is why I keep them around in my stash, but compared to the Veritas they all sounded either dull, thin, slow, compressed, or some combination of those traits. I also note that each of them looks and feels like more of a budget product (which I guess they are) where the Veritas Magnus seems like it belongs in an entirely higher class despite the price not reflecting that.

My next goal is to compare it to some others in my arsenal priced around the $1K range. So far, from memory I would say it feels very competitive even in that class, but I want to be more specific about it so no comments for now. The crazy thing is that Veritas told me they have another XLR option (didn't catch the name or other specifics) positioned higher than the Magnus, for what is likely still a pretty reasonable price considering their approach to the market. All of those were spoken for at the time but did ask to be notified when the next batch is ready so we can discuss that. I had been considering the Infigo Audio Sparkle or maybe even Sparkle Signature XLR down the road but I might detour to the Veritas instead, just for the sake of adventure. But that depends on the pricing and specifics they give me, if and when we have that discussion. I'm also curious about their power cables or maybe a USB down the line. Sometimes when cable companies try to do everything, they bite off more than they can chew, or seem to excel with digital rather than analog or vice versa. So it would be interesting to see if Veritas can do the full line of cables to this same high caliber.

In closing I'll say (and it's probably obvious) that I'm extremely impressed with this product so far. It's the most dramatic result I've had from a cable in quite some time, and I appreciate that it didn't involve spending thousands of dollars. The folks at Veritas really seem to be on the right track in terms of quality and value. Which is not to be confused with being very good at marketing a product, which honestly they don't really seem to be, nor do they seem to even care all that much at the moment. They definitely have some improvement to do when it comes to optimizing their operation, but they told me their focus is on organic growth and quality over quantity. That seems like a noble approach so I can't fault them for it. Their website also could really use more specifics but at least they answer emails quickly and are easy to deal with that way.

I'll be back in the next week or so with additional updates. Maybe some downsides will present themselves. But so far it's been a totally positive experience. Next up is my bigger system with more expensive components and cables, we'll see how the Magnus holds up in that context. 

 

v-fi

Interesting, I liked the Optimus much more than the DH Labs. Although the DH is still a great little cable for the money, I felt the Veritas was clearly superior. At least in my system. The Optimus beat various other much more expensive I2S cables as well. Just goes to show how different systems can lead to different results for accessories.

I got the Argentum X balanced cables during the Black Friday sale and have been comparing with my Magnus XLR set. Very obvious family resemblance between them, with the Magnus sounding a little raw and unfocused in comparison. Which is crazy since the Magnus is such a capable performer on its own. I like them both but have to admit the Argentum X is a clear step above. Again, for my system. 

I'm scared to even ask about the upcoming Ultima line. That might be money I didn't know I needed to spend. Does anyone have a rough idea of the price point for those?

 

 

Since I started experimenting with DDCs, I’ve gone through several I²S cables, ranging from a few dollars for a beefy 6" shorty made in Germany to AudioQuest (Blueberry), DH Labs, Pangea, and now Veritas. All of these were chosen based on reviews, except for the shortest $6 cable, which was simply the cheapest I could find at the time.

Interestingly, the DH Labs HDMI 2.1 was the only cable where I experienced the “premium cable magic” 2–3 days after first plugging it in. I originally intended to buy the 2.0 version to save some money, but Greg told me the 2.1 has a much lower dielectric and is supposed to perform better. He was right. The DH Labs sounds transparent and open, with a weighty low end.

The improvement from AQ / Pangea to DH Labs was just as dramatic as the step up from the German cable to AQ / Pangea—both times delivering a clear “wow” factor. Now with Veritas, the most expensive of the bunch, it feels like a step backward to the AQ / Pangea level, sounding somewhat veiled in relative terms.

Maybe it still needs more time to break in? Greg told me HDMI cables don’t take long—probably around 40 hours. Aside from burn-in, it could also be due to the use of finer (smaller-diameter) copper conductors.

I’m starting to wonder whether the Magnus sounds the way it does now because it hasn’t fully opened up yet. How long did it take you to break yours in, and how would you describe the sound after it was fully burned in—neutral, or slightly smooth/warmer?

Thanks, @v-fi.

They are hoping to launch the Ultimate series cables in January.  They will have power , speaker RCA, XLR, the AES and RCA digital cables.  They may add USB and Ethernet later.  The designs are done, they are working on packaging and website for the new series.  Sounds like they are offering a trade up program for existing customers, which is great news.  

@lanx0003 I was told by Veritas to burn the cables in for 100 hours. In reality I've always done at least that much with very cable I've owned. Usually I put them on in the background and let them cook for anywhere from 5-15+ days. Mostly because I'm often too busy at the time to do anything with them anyway. By then things are well settled. I wouldn't know how much of a difference it made either way since I wasn't listening until the end. 

For me the Magnus is easily on the level of some of the previous cables I've owned in the range of $800 to $1750. It really hits the spot for my system. The balance between detail and warmth is incredible. I do think the Argentum X is the better overall cable although the Magnus is arguably a better value still. 

@kclone Thank you that is good info. I am going to be very tempted when the Ultima line is ready. What I should do is wait until after I've upgraded from my Auralic Aries G2.2 streamer. Since Auralic abruptly shut down I've been nervous about owning it as there will be no support at all. Might as well use that excuse to upgrade. 

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