Anybody who tune his system room takes hundred of simple informal blind tests(Not double blind test )...
No one with a brain can be against double blind test in acoustics...
But in acoustics unlike ASR they takes subjective hearing seriously because they study it...
In ASR they use the formal complicated test to eliminate subjective hearing as the main player and to promote a short set of established measures as the gold standard for sound quality...
It measures well : it must sound good...
It is marketing ploy or pure ignorance ...
It was well debunked by Milind Kunchur...
I never understand the resistance to true A/B blind testing. Sure, it is not the be all and end all, but it is an important data point in comparing competing equipment. I remember doing an imperfect AB test (not blind) on a digital and optical cable and it was really only because we could switch between them that we were able to detect subtle but existing differences. OP makes an interesting point as well about people’s varying ability to detect differences. My wife has the nose of a GMO bloodhound; she can smell whether our cat took a dump in the Litter Robot upstairs and must run up and clean it because it smells so badly. On the other hand, I can’t smell it even standing next to the litter robot. Does that mean that out doesn’t smell, or can’t be detected. No. It just means that I can’t detect the minute differences in the air, but she can. Perhaps the same sort of analogy applies to audio equipment. Some people have very sharp and discriminating hearing, or even the same sharp hearing but respond to one set of frequencies more than another. For example, I don’t like sharp treble -- it sounds "bright." Other people might hear the same sound that I dislike as "bright" and believe that it has amazing "realism." So of course, that leaves us pretty much where we started. Measurements are an objective data point, AB testing is a datapoint, but ultimately, bad measurements or not, the question is how something sounds to you. Just because it sounds different or better does not mean that it is the result of a placebo effect or confirmation bias. To my wife, a piece of cat poop stinks up our entire two story house. To me, I can’t smell it at all. Doesn’t mean that its not there!

