Perhaps the old saying, "A woman will buy something she doesn't need if it is on sale, while a man will buy something he needs even if it's twice the normal price", may not be gender specific after all.
https://www.psychologytoday.com/us/blog/future-trends/202204/why-do-we-buy-things-we-don-t-need
"As Maslow’s Hierarchy of Human Needs famously showed, we don’t need a whole lot to physically survive in our modern age. Food, shelter, and clothing are the essentials, and, fortunately, most Americans can scrape together enough money to pay for those things. (Healthcare is sadly a whole different story.) There are lots of other things that are not strictly essential but are certainly good to have to operate in society. Soap, for example, is highly recommended."

