Auralic ?

I’ll follow up on a current article in StereoNet which gives a possible answer for the sale of the Auralic company. 

This closure doesn’t just mark the end of a respected audiophile brand—it also highlights how tariffs, trade policies, and intensifying competition are reshaping the audio industry in real time. As tariff pressures mount, many fear that AURALiC may not be the last name to bow out.

“Concerns about AURALiC’s long-term outlook began earlier this year, but they reached a boiling point in mid-September 2025. Without warning, the company’s community forum went offline. For years, this online space had been a vital hub where CEO and founder Xuanqian Wang personally engaged with customers, fielded technical questions, and shared product insights. Its sudden disappearance fueled rumors that something deeper was amiss.”

Wang himself had already stepped down at the beginning of 2025. Since founding AURALiC in 2009, he had been more than just a CEO—he was the public face of the company, embodying the kind of hands-on, customer-first approach that helped build loyalty among audiophiles. His departure, reportedly to pursue “other ventures and race sports cars,” left a vacuum at the worst possible time.