It depends. I did pay extra for the piano black gloss on the subwoofers, as compared to the flat black wood grain. But, I have a lot of wood grain in the living/stereo room and any more would have been too much.
I did buy a pair of speakers thirty years ago because I thought they sounded decent, had some potential with the right upgrades, and looked really cool. I paid $350 for the pair of Acoustat 1+1 nine feet tall monolith speakers. They still look cool and perform great. I have not found a pair that I prefer more.