Shame. So companies can sell run of the mill AC cables and interconnects, claiming they are made from "super secret materials", without the need for verification or proof of their claims with objective, repeatable tests, spewing meaningless pseudo-scientific nonsense and jargon in their ads, all to scam audiophiles who desperately want their systems to sound "better". And in virtually all of the cases, the end buyer hears improvement because they really, really want to, not because there's any actual improvement there.
This is why the high-end audio accessory market is the laughing stock of the industry, as well as it's dirty little secret.

