Why Is Hi Fi Gear So Darn Expensive?


Why Is Hi-Fi Gear So Darn Expensive?! - The Absolute Sound

Interesting read.

"I recently heard a small 2-way stand mount speaker at a show. The sound was excellent. The product was priced at $50,000 or thereabouts, per pair. Allowing for distribution and marketing leaves about $25,000."

$25000 for distribution and marketing? Really? That much more for this than a similar product at 1/10th the cost?

I don’t doubt the marketing cost per unit could be much higher with boutique products. Makes sense. Is the cat is out of the bag regarding the value proposition of boutique products?

How about fancy fuses marketed for free here that cost practically nothing to ship? Oh my!

I guess there are "excellent" expensive boutique products and others that offer value everywhere. Hifi not unique. Take your pick! Live and learn!

The article also chalks up people’s reactions to high-fi prices to emotion. What about the sound they hear? Real or emotionally distorted? What would Mr. Spock think about that? I know he likes music...he plays a harp!

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I think there are all kinds of people who buy ultra expensive audio gear. Some of them can easily afford anything. Others expend very significant amounts of their finances on that equipment and make sacrifices in other parts of their lives. I'd guess the vast majority of people who can easily afford that level have very limited interest in it. They may play with something like that for a while and then move on to other things. Have you ever seen those abandoned supercars in Dubai? I saw that first hand - beautiful cars half sandblasted by the desert wind and their interiors filled with sand. Somebody had their fun with that disposable trinket and moved on. 

A lot of high-end audio products might have more to do with art than with commerce. There are plenty of high-value products out there that deliver superb audio quality and are not at all frighteningly expensive.

But was it like this decades ago-- when nearly every decent sized city or town had stereo stores that served the full spectrum of products? No. Things have changed. The hobby isn't growing and it's market is greying. Retail has consolidated and most mom & pop stereo shops shuttered long ago, partly as a result.

Is the same thing happening in the EU? I don't know.

But in the USA, the numbers do not lie, and for at least the last forty years or so, the USA has been in economic decline-- not GDP decline, not productivity decline, they have continued to grow-- but decline in the incomes and the stability of U.S. middle class working families. This is called Social-Economic Mobility in the trades-- and in our case, the U.S. transformed from an upwardly mobile to a downwardly mobile society for most people over the course of the last four decades or so. The most basic of metrics-- lifespan, the chances your kids will have a better quality of life than their parents-- have all gone south. All key metrics for middle class viability have. Not my opinion, but rather a series of endlessly measured and documented hard economic facts.

Why? Because what hasn't grown nearly enough to keep up with baseline inflation are wages and salaries. This while many household costs-- like healthcare and college tuition, have grown nearly an order of magnitude greater than inflation over this time-- so has household debt as a percentage of income. This is an incontrovertible trend (those that don't believe in science or in the decades long collection of economic data-- don't bother replying to me-- I not interested in nonsense). This leads to less disposable income, and ironically, more work time spent for less money. The EU is better than the U.S., but still trending the wrong way. Their citizens at least have the benefit of more time to spend on hobbies, vacations, etc., with a vastly better safety net under their middle classes.

So people don't buy nice stereos generally, even if they wanted to, because they can't afford them, and are instead settling for the garbage they can get off of their phones and (mostly garbage) earbuds. That's normal today. 

So what's a smart, passionate high-end audio manufacturer to do? First they realize their is a limited market and many competitors in it. You want to sell the good stuff and you want people to know that is what they are buying-- then price becomes a very strong signal. 

On the really high-end stuff, it's so far beyond cost of goods or even R&D. It's aspirational pricing and and it requires relentless intelligent marketing to carve out a niche like this for your brand.

So I would not expect prices to come down, but I am also constantly amazed at the wonderful innovative and super high-value products that are released by so many excellent companies year after year. 

High-end audio is accessible to more people than ever. If only more of those people had the disposable income needed to take the plunge.

I know this is not everything and I'm leaving stuff out-- but this I think makes up the bulk of the reasons why the really high-end stuff is more costly than ever.

Turntables have clearly charmed Gen-Z, and the number of affordable products in this category is amazing. So who knows, quality sound may become a thing again. Priorities may shift, and if we don't give in to apathy, the U.S. can still have a huge second act sometime in our future -- if we can get our democracy working again-- working for everyone rather than just a few percent of us. 

Unlike Gold, expensive audio gear is not a sound investment because when its driven off the showroom floor, it loses considerable value. However you will never really own it if you don't pay the price. What happened to the term "Diminishing Returns" as you climb the money ladder?.

Today Hi-Fi is a niche.

The heyday of Hi-Fi was the late 1960s into the early 1980s.   Sales volumes were relatively large,  build quality was excellent and prices were moderate considering what you got.

Today, there's so little product sold; the companies are literally guys in a small shops either building them by hand or having them built in China.

And to sell them, you've got to take out ads in niche publications, show up to small trade shows, send out review copies to people on the internet all of which cost a lot of money.  And of course you've got to have guys who service, answer the phone, and give the appearance that you're a real company.   That overhead has to be recovered somewhere, and it's the price of the product.

I tried really hard to get the best sound i can afford. I did not have a big budget so i ended up with USED but "like new condition" items.

Aerial 5T with Pangea stands, Parasound Hint 6, and a new Bluesound Node (new model) with a Tidal hifi subscription. Paid a little north of $5k for all of it. I think it sounds great, and i couldn't be happier at this price.