"World's Best Cables" vs Audioquest interconnects

Uh, the OCC process was not even discovered until 1986.

In 1986 the Ohno Continuous Casting (OCC) process was introduced. The world patent "UP-OCC" (Ultra Pure Copper by Ohno Continuous Casting Process) was developed by professor Ohno of Chiba Institute of Technology in Japan.

The OFC conductors and XLPE insulation in the Mogami cables is fine. The 22awg stranded conductor size is adequate for ICs, although some like a bit larger size, which may provide a denser, more robust (i.e., less thin) sound. You can purchase that cable bulk for around $1/foot. However, professional lineage cables like those are designed for ruggedness, flexibility, and “good” sound but not necessarily SOTA sound. In this case, the gold over brass connectors could be improved on. WBC previously offered KLEI connectors (for more money) which, IMO, would probably result in a sonic upgrade based on the copper base metal and minimalist design. Your AQ cables may have solid conductors and, if they are older, I am not surprised if they sound a bit warmer.

Your audio cables shouldn't change the sound of your system. Instead, they should simply allow your system to perform normally.

Cable resistance is the most important thing. Then comes compacitance and inductance. If a cable measures well on an audio analyzer, it will be equally transparent to a different cable with the same or similar measurements. If the differences between measurements are beyond the threshold of human hearing, you will hear no difference.

Audiophiles often hear differences in cables due to volume matching issues and confirmation bias. The power of suggestion is very strong. It's like trying a restaurant that your friends and family suggested. Since they like it so much, you're going to try and appreciate the food and drinks more.

Cables are very inexpensive to produce. Companies selling it for thousands of dollars are taking advantage of audiophile gullibility.

If you want to be full proof, just keep your interconnects as short as possible and your speaker cables below the maximum length based on impedance and AWG.

Cables are like a bridge for the audio signal and electrons to cross. Make sure that bridge is not too long, and you should be fine.

And besides, I have never heard of an audio component company or speaker company being able to guarantee maximum system performance with a particular brand of exotic speaker cable. If this was truly the case, then why don't they tell you?

Afterall, a manufacturer who wants maximum profits for their audio components and speakers would want their gear to perform well! So if word gets out, more people buy = more money for them! 

Get my drift??! 

And no, cables do not need to be burned in. Save 100 hours of electricity or more!

There is nothing mechanical about a cable.

A new car requires burn in, a new amplifier, CD player,

Or DAC also does. But not cables. Cable temperature only rises while in use; so at room temperature they return to original factory temp - which is close to room temperature plus whatever the cable insulation jacket adds or subtracts. The process of cable burn in would have to be a structural change in the conductor that wasn’t already present when the speaker cables or interconnects were made. No magical fairy dust can cause this to happen...unless of course your cables oxidize after being exposed to too much air over a sustained period of time. I guess one could call that: cable burn out! :)

And there are companies who make cables and burn them in for you! 

Meaning it simply sits in the warehouse for a few extra days and in that time they can fulfill more orders, while delaying delivery of your cables.

All of what I'm telling you is not rocket science OP, but I speak the truth. The folks who disagree with me are clearly Harvard educated, advanced electrical engineers, and have IQs that surpass the folks at NASA. That's why they know so much lol

How insulting “ you don’t know much”.. There is no burn in for cable, that is crap !! And that thinking is…. Stupid. Sales BS and nothing more. If in doubt get a registered written guarantee of return then waste your time trying. Asking questions in earnest on any form is cool, listening to idiots isn’t cool. The infamous cable debate has been around forever it seems. Ask questions do research get guarantees listen and satisfy yourself. Enjoy the music.

Cheers