Speaker wire... Diy?

I am new to this, so please bare with me. I always thought 12 gauge speaker wire, bare on each end, was best. But there is Kimber, Nord, etc, that seem to be incrementally better! Can I buy the components and put together my own $17000 speaker wires? If so, where can they be purchased, and which are good enough to be used? Which terminations are best for sound? Which wire? Length? Guage?