Try before you buy?


So, I've been a part of the audiophile community for a long, long time now. A major part of the hobby, IMHO, has been gear rolling: trying new stuff, deciding if you like it, and then moving on to the next thing. Cable rolling is probably second only to tube rolling.
When I was at MIT all those years ago, I decided the industry really needed a true lending library. So, I've been building one and have had huge support from cable companies like MIT and Cardas. It's good for them to let people try their cables out to see how much they like them, if at all. Consumers who really fall in love with a pair of cables will eventually buy, either on the used market here on AudiogoN, or on the new market through authorized resellers.
Anyway, I wondered how many of you would use such a library, and, if so, how you think it might change the way you buy audio gear (if at all). I'd love your feedback.
gavn8r
BTW, if anyone wants to check out what I've built so far, you can download the app for free from the App Store. For now, I've just got an iOS version, but Android is in the works. :)
https://itunes.apple.com/us/app/lendi/id1296139839

Many fine companies will let established customers audition in the home.  The customer pays all shipping.  Easy sales.
What is the sales path in your model?  Let's say that I borrow a pair of Cardas Clear xlrs and like them enough to buy.  Do I get to buy the borrowed pair?  Who do I pay? Cardas? A Cardas dealer? You?  What is my price? Is it set before I borrow the cables?  Who sets the price?  Playing devil's advocate:  I borrow them, like them but return them so I can find a deal on a used pair or I call 20 dealers asking for a big enough discount that I actually buy them.  How does that benefit you?  What if i call Cardas direct and want to have them certify that your loaner cables are authentic?  Not down on the idea, i just see a lot of room for abuse.  How would you know if someone bought cables after returning your loaners?
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@meadowman - Right now there isn't a sales path built-in to the app, though there is a plan to have one. My idea is to have authorized dealer accounts so dealers have a new sales channel. As for if you get to buy the borrowed pair of cables, that's up to the manufacturer and dealer. In the case of Cardas, for example, they have laser engraved all of the cables in my library as loaners. So, if you wanted to buy the cables, they'd ship you a new pair.
There's certainly a lot of room for abuse, which is why the trust system that has been built is so vital. Here's how it works:
Each time you participate in a transaction either as a borrower or a lender (users can be both), the other party reviews their transaction with you. These reviews are analyzed by the system, and you're assigned a trust score from 0 to 100. Everyone starts at zero. The higher your score, the more trustworthy you're deemed to be. If you have a low score, other users won't lend to or borrow from you, so you have an incentive not to game the system. Obviously, it's more complex than that. But in a nutshell, that's how it works.
@sts - That's a reality I lived when I worked for MIT all those years. It's just something we had to deal with. Many customers are not that way, though.