Always,the golden rule rules here....
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I always clean - indeed detail all items I sell - at least to the extent possible without risking damage, then wrap them in cellophane. I usually do this before I listing.
Alas I'm not in the majority judging from my purchases. I'm appalled by some of the filth I've received when purchasing (especially off ebay).
Indeed the Golden Rule. I want the buyer to have the best experience possible with what he/she purchases from me. I take excellent care of all my equipment and want this reflected in the eyes of purchasers. That's part of the enjoyment of our hobby and is yet another way to keep return on investment high. Plus, it takes very little effort to make a huge difference.