Best video upscaling chip?


What two or three video chips are considered the best in the industry now in DVD players and SSP's for upscaling standard discs? And this may sound like a lame question, but is the video chip the most important thing to consider or the whole circuitry and chip implementation of the device?
rxlarry99
Perhaps.

I would pay more attention to this chip if I were shopping for an A/V controller.

Such being the case, the Anthem D2 is amazing with the Geffin(sp) chip that even upscales my standard Satellite feed.

The Reon chip is in my Toshiba HD XA-2, and the upscaling is incredible on standard def discs.......you..ou
I second Mitch. Some of my SD-DVDs look alsmost HD with the XA-2 so it doesn't bother me too much that HD is dead.