LCD Flat screen tv's

(Not crazy about some of these unknown or low end brands)

Just what do you think 700.00 is going to buy you??

Best Buy has some good deals on 720p Sony's. They aren't the latest, but they have a 32" with the Bravia Engine for $1,399. I have one in the bedroom that I bought last year. It cost me $2,600.

You cant judge a picture in a store, the floor help (if thats what you want to call them) dont pay close attention to properly setting up all models and may infact show models they really want to sell in the best way they can.
When shopping see if you can grab a remote or some models you can do this from the front panel and if you have a nack for understanding set-up menu's within a few minutes you could do some adjustments on a model you are thinking of buying and know what its piture is truely capable of. I also agree at $700 you shouldnt be too optimistic on getting anything of great quality.

To my eyes the Sony and Panosonic LCDs were the best looking ones at about 26" or 32". You should be able to do 26" for your budget. Samsung and Toshiba came next. After that I wouldn't bother. I'd save my money.