I just puked


The rockers and heroes of my anti-establishment youth, and the psychedelic days of the 1960's and 1970's have all "sold out" by selling their music copyrights, either directly or indirectly, and classic songs are now being used as commercial beds for all kinds of corporate CRAP, usually cars, trucks, or SUV's. Just heard the Who's "Happy Jack" used as a bed for the Hummer H2. Talk about incongruity!!! Think John and Keith are turning over in their graves?!! Excuse me, gotta run...after writing this post, I feel the urge to vomit again. B.T.W., anyone familiar with the Fools song "Sold Out"? It should be an anthem for the aging rockers of the 21st. century. How much money do these rebels turned whores need anyway?
fatparrot
Shubertmaniac, I think you misread or misunderstood my earlier post. I cherish and respect an individual's right to make their own choices, but I also understand that even the smallest individual choice has the potential for vast societal wide impact.
Flex: Beethoven was one of the first to look back on the past. He read the scores of JS Bach. I will accord you the fact that the phonograph is one of the compelling reasons for the downfall of classical music. However,the mass media led it down the golden path of monopoly capitalism. It turned the high art of music from a user value into a consumptive exhange value. Only modern classical art music is the only viable alternative to the stagnant repetitive classical music environment which pervades now. How many
Mahler cycles do we need? How many Beethoven cycles can you endure? The culture industry, and its sidekicks, mass media and advertising make sure there are enough. However I must admit, classical music sales are < 3% of music sales. And even of that 3%, 97% retreaded warhorses. But as Isaid above there is an alternative to the tired warhorses, there is modern music. I am talking about Schnittke, Ligeti, Berio, Penderecki,Rihm, Xenakis. Their music is not boring, it is extremely engaging, it is freely atonal, though as Schnittke once said about one of his works which did have a tonal center: I guess I can write in "the old style" if it suits my purpose.

Perhaps the internet will emerge as the forum and stage for new forms of music, however monopoly capitalism may have the last word. Any way capitalism can make a buck it will do it, culture or no culture, its the nature of the beast, like a weed it grows wherever it can.
Getting back to the original post, what about Dylan's "Love Sick" in a Victoria's Secret commercial?!
I love the Victoria's Secret commerical with Dylan, it is a classic case of Beauty and the Beast.
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