What is with B&W these days? soundbars, ipod doc..

Ok I like B&W speakers a lot but for the life of me I just don't get where they are going with their marketing... I am sure they want to get there name out to the average Joe but I don't know any normal person (none audiophile) that would drop $600 on an ipod doc. I also don't know an audiophile (B&Ws main market) that would buy this stuff... and now they have a sound bar? It is priced way to high for the average Joe looking for a cheap HD TV and no audiophile would want one.

Panorama

Anyway please be civil with your opinions(not looking for a B&W bash fest). I am just wondering what other audiophile think of the current state of the market.... it makes me sad...