I have used the cheap anti-static household spray that is for clothing and surfaces. I rarely use a turntable but I use the spray on cable. It does improve sound quality. Mostly, though, I try to keep the house hydrated well enough with a humidifier so that I don't need the anti-static spray. When the cats get shocks from being petted, I turn up the fan on the humidifier.
Using Brillianize remove Static
I have been having problems with static discharge every time I remove a record from the turntable. I have a Zero-Stat gun, and anti-static brush but they don't solve this problem for me (My experience). I came across a product called: Brillianize, and it seems to do the trick when I tried it on my VPI Classic. I sprayed some Brillianize on the aluminum platter, then wipe it dry. I then play a few records and notice that there was no more static when I change records. I don't know how good Brillianize is as a record cleaner, because I did not spray it on the record. I also called the company to ask about Brillianize and I was told that they know of people using it to clean records, but I did not take that as an endorsement. If anyone is using Brillianize as a cleaner please let us know your experience with it.