The survival of the fittest.


I am constantly surprised at the vast number of speaker manufacturers. But many fall by the wayside. Plenty of reasons why they fail, but more interested in why certain makers continue to succeed.

Sound
Marketing
Fit and Finish
Price
Product availability
New technology
Manufacture association
Profit margin
Luck

I realize most of these in combination contribute but if you had to rank them my money is on the marketing and fit/finish, in that order with sound holding up the rear. Thoughts?
jpwarren58

Showing 2 responses by steve59

Come on this thread is worthy of speculation. He's not asking for a recommendation only how to succeed in a flooded market that quickly losing mainstream interest.
marketing is king, being loose with review samples, the few rags we rely on need advertising to survive so when they don’t like a product that spends what can they do? Lie? Maybe just don’t review them or gloss over the negatives and focus on the parts they like, blame poor performance on associated equipment etc.

success comes from becoming a household name