The new Borresen M1's...a new direction?

I have heard the M1’s at shows and am always floored by them. Of course there are at times that I wish they went lower. I don’t think the goal of them is to sell as many as they can. I think it’s about them achieving a certain level of performance that only the select few can afford. I could see some top studio professionals or mastering studios pick one up, and a few go to the distributor’s highest profile clients who can afford them with the bat of an eye. If they sell a dozen of them in a year worldwide, they’ll probably consider that a success. 

Oftentimes speaker manufacturers will create models that are extreme like this. Consider the MBL Extreme for over $330K. And yes, I do know people who have bought those. So there’s a market for them, albeit not accessible to most. 

@mihorn I would encourage you to stop promoting your speakers in an unrelated thread. It is one thing for dealers and manufacturers to comment positively about equipment when there are inquiries directly related to said product, especially if the comments are comparing them directly to other equipment. But some of your posts just trash products and promote your own. It goes against the forum guidelines and will be reported if it continues. This thread is abd was never about Wavetouch speakers. 

@thespeakerdude While I cannot comment on the rest of the review / reviewer’s setup that you shared, I can say that the Borresen M1’s were placed not too far from walls when I heard them at the Florida Audio Expo. On top of that, there were NO treatments in the room at all. Yet it was still one of the top three rooms, if not the top. That said, we cannot judge the room by the speakers themselves. In addition to the $100K M1’s, there was probably $1MM of electronics, furniture, and tweaks to support them. The integrated was $70K. Ansuz cables and distributors, and Aavik electronics don’t come cheap. I think the speaker cables they used were about $65K MSRP! And peeking behind the gear, they had dozens of their SORTZ tweaks plugged in the different units. Their rack, using the DARKZ for resonance, also adds $$$. They all make a difference but delivers deceptive perceptions to anyone who thinks they will get the same performance from the speakers in their own system, unless they are investing in all of the other variables. The speakers did sound exceptional regardless, except for the bottom octave which I craved more from at times. 

You’re not alone on the professional review front, though. More and more I find reviewers who do not have adequate space to properly evaluate, or have no understanding on how to pair gear, or even write in ways where they are accurately describing the characteristics of a component vs the effect it has with their system synergy. It’s because of this that I shy take any review with a grain of salt, and oftentimes disregard them altogether.