PS Audio Revises Marketing to a Direct Sales Only Model


Discussion on the PS Audio Forum sponsored by PS Audio indicates that over the next 4 months PS Audio will be transitioning to a Direct Sales Only Model.  PS Audio CEO Paul McGowan acknowledged change was coming within the next four months.  Wish the best to PS Audio on the change.  I wonder what the impact will be on dealers currently holding new stock.  The thread on the PS Audio Forum is titled Is - PS Audio Going Direct Sale Only?
weedeewop

Showing 4 responses by mijostyn

Prices drop? Never. Profit up...maybe. Who will sell the product? TACT Audio died because of that strategy. Their room control system remains the most elaborate ever made but Boz (Radomir Bozevic) assumed that everyone was as bright as he was. His stuff was built to the highest standard and it was complex stuff that nobody had ever seen before. If he engaged a dealer network the price would have gone up at least 30% so high he felt it would never sell.
So he marketed direct. It worked for a while because his units were so special back then there was a huge buzz in the market. They were so special that most of the buyers had trouble using the units and Tact was swamped with phone calls. Trying to explain how DSPs work over the phone to someone who flunked out of math was not easy. There was a growing crowd of very unhappy campers and it spelled the end of TACT audio. If Boz had a trained dealer network that could have handled the customers locally things may have turned out different. A shame because their system remains the best If you know how to use it. 
Back to PS audio. There is absolutely nothing special about PS audio. There is nothing in their line up that remotely attracts my eye. How will people be driven to buy their stuff if they are not exposed to it somewhere. In my opinion Parasound makes better products and has a strong dealer network. Can PS audio compete with them marketing direct. I certainly would not bet on it.
aberyclark, save money and be happy, very happy. Get a Parasound Halo A21+ designed by John Curl. It is faster, quieter and has a much higher damping factor than the BHK 250. 1100! 
If there was any competition it is over now. I doubt Parasound will do direct sales. Because they have their stuff assembled in Taiwan they are very competitive and apparently the stores love them. In my day it was NAD. It was just great stuff for the money. NAD never had something like the JC-1 or Parasound's Phono amps which are also killer. kren006, for most people it is all about the money. Where can I get the most performance for my dollar. Very few of us get to go into this on an unlimited budget and I hope by now most of us realize that just because something costs more does not necessarily mean it is better. There are real values out there like the Benchmark AHB2, their DACs and ADCs. 
Teo_audio., the successful dealers today like Singer in NYC and Goodwin's High End in Boston are in areas with large populations of wealthy people who just want a nice system and have no price limitations. So they let people at stores like these supply and set up systems for them. They are not about to play around with wires. Sometimes a theater set is required as well as cabinetry. 
This business is enough to keep them going but they do sell individual pieces and they will bend over for proven customers letting them do things like try amps at home etc. As soon as you walk in the door you will be evaluated to determine if you are "qualified." A guy that drives up in a Porsche is more likely to be qualified than the guy that drives up in a Ford Escape. 
Stores outside of wealthy metropolitan areas are disappearing. There just is not enough high end business to keep them going. What are they going to do, compete with Best Buy and the internet?